About the project

Újezdské slavnosti is a charming regional festival in the heart of the Bohemian Paradise. It’s the perfect spot to enjoy a relaxed day with friends or family — discover local products, taste delicious beer from small breweries, and soak up the atmosphere with great live music. The program offers activities for all ages, from music and performances to stalls with regional specialties.

The main challenge was to create everything from scratch. Since this festival is brand new, the goal was to introduce it to a wider audience and raise awareness. The idea was to develop a simple yet warm and modern design that clearly communicates what the festival is all about. It wasn’t just about visuals — a full creative direction had to be established to ensure every asset was consistent, aligned, and ready to perform.